ShemarooMe Advertising

Who watches ShemarooMe?

ShemarooMe belongs to Shemaroo Entertainment, a Mumbai company with a long history in Hindi films and music. The app brings that library together with Gujarati, devotional, kids and comedy content.

Its audience leans towards families and older viewers. Picture a Gujarati household in Ahmedabad or Surat watching a new comedy play on the weekend. Or a grandmother in Mumbai starting her morning with a devotional programme. That is the ShemarooMe sweet spot.

Shemaroo's recent investor presentations do not break out ShemarooMe user numbers. We describe the audience in words, and share delivery estimates when we check inventory for your campaign.

The Gujarati library is the strongest part. In the October to December 2025 quarter, Shemaroo released six new Gujarati movies, web series and plays on ShemarooMe, including world digital premieres such as Auntypreneur and Shubhchintak.

Can you always advertise on ShemarooMe?

Not always. ShemarooMe has limited ad inventory compared with large OTT apps. We check every request with the publisher before we quote, and we tell you plainly if the volume is small.

The good news is that Shemaroo is also huge on YouTube. Its Q3 FY26 investor presentation said Shemaroo FilmiGaane passed 74 million subscribers and Shemaroo Ent crossed 61 million. Those channels can be targeted as placements in YouTube line items through DV360. Many of our Gujarati and devotional plans use the app for premium context and YouTube for scale.

What are ShemarooMe ad rates?

Where inventory is open, indicative ShemarooMe ad rates are ₹300–750 CPM. The minimum spend is about ₹3 lakh. Final rates are confirmed per campaign, and GST is extra.

Gujarati-only targeting and festive dates sit near the top of that range. YouTube channel placements are priced by auction and often cost less per view.

When should you advertise on ShemarooMe?

Navratri is the biggest moment for Gujarati audiences, and it starts earlier than most national plans assume. Gujarati brands often begin their festive push two to three weeks before the first night. Nine nights of garba bring heavy spending on clothes, jewellery and gifts. Diwali and the Gujarati new year follow close behind. Uttarayan in January matters for Gujarat too.

Devotional content has its own peaks. Shravan, Ganesh Chaturthi and Navratri all lift devotional viewing. A puja products brand can time a short burst around these dates.

How do you measure ShemarooMe campaigns?

We report impressions, unique reach, average frequency and video completion. When YouTube is in the plan, we split results by platform so you can see what each one delivered.

Brand lift studies are possible on qualifying YouTube budgets. For sales-led brands, add tags to your site or app so you can follow visits after exposure.

How does ShemarooMe compare with other options?

For Gujarati viewers, there are few dedicated OTT apps with this much regular output. JioHotstar and ZEE5 carry some Gujarati films, but in much smaller volume. For Hindi classic films and devotional content, YouTube is the main alternative, and Shemaroo's own channels are among the biggest there.

If your audience is Punjabi, Haryanvi or Bhojpuri instead, look at Chaupal. For a full view of regional OTT choices, start at our CTV and OTT hub.

Tips for better results

Make a Gujarati version of your ad. A familiar accent and setting builds trust quickly with this audience.

Keep the tone warm and respectful around devotional content. Loud discount messaging feels out of place.

Use the app and YouTube together, with one shared frequency cap in DV360.

Think about the diaspora as well. Gujarati families in the UK, the US and East Africa follow the same films and festivals. If your brand sells overseas, such as a money transfer service or a sweets brand that ships abroad, ask us whether international delivery is possible on your deal.

Finally, test before you scale. Run a two-week Gujarati burst, check completion and site visits, then expand to Hindi devotional or classic film content if the numbers hold.