Blog
Tagged: YouTube
All our articles tagged YouTube, newest first.
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- Measurement
How to Measure Brand Lift From Your Advertising Campaigns
How to measure brand lift from advertising: what the metrics mean, how to set up Google's Brand Lift in DV360, the budget thresholds for India, and what to do below them.
· 8 min read
- YouTube Ads
How to Run YouTube Ads Through DV360: Setup, Formats and Costs
A practical guide to buying YouTube in DV360: the setup you need, which YouTube & partners line item to choose, step-by-step build, indicative ₹ costs and how to measure results.
· 8 min read
- Media Planning
How to Create a Digital Branding Campaign That Builds Reach
How to plan a digital branding campaign in India that reaches enough of the right people: reach goals, memorable creative, YouTube, OTT, CTV and DOOH, frequency control and brand lift.
· 8 min read
- YouTube Ads
YouTube Advertising Credits for Agencies: What Exists and What Works
When YouTube advertising credits are available to agencies, who qualifies for them, and how YouTube buying in DV360 creates lasting value.
· 7 min read
- Programmatic Basics
Branding Campaign Incentives for Agencies: How Scale-Up Incentives Work
How Scale-Up Incentives from DV360 Account work for agencies running branding campaigns, and how your spend decides between a lower fee from us and an agreed commission.
· 5 min read
- DV360 Guides
DV360 vs Google Ads: Key Differences and Which One to Use
DV360 and Google Ads compared on access, inventory, YouTube buying, audiences, fees and reporting, with clear advice on when each one fits an Indian brand or agency.
· 9 min read
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