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Tagged: PMP
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- Programmatic Basics
How to Buy Premium Publisher Advertising Inventory in India
A step-by-step guide to buying premium OTT, news and DOOH inventory through PG and private deals in DV360, with indicative rates, minimum spends, lead times and fixes for under-delivery.
· 8 min read
- Programmatic Basics
Programmatic Guaranteed vs PMP vs Open Auction explained
How Open Auction, Private Marketplace, Preferred Deals and Programmatic Guaranteed differ on price, control and delivery, and when to use each.
· 4 min read
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