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Tagged: PG deals
All our articles tagged PG deals, newest first.
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- Programmatic Basics
How to Buy Premium Publisher Advertising Inventory in India
A step-by-step guide to buying premium OTT, news and DOOH inventory through PG and private deals in DV360, with indicative rates, minimum spends, lead times and fixes for under-delivery.
· 8 min read
- Programmatic Basics
Branding Campaign Incentives for Agencies: How Scale-Up Incentives Work
How Scale-Up Incentives from DV360 Account work for agencies running branding campaigns, and how your spend decides between a lower fee from us and an agreed commission.
· 5 min read
- OTT & CTV
How to Buy and Measure CTV Ads in DV360
A DV360 how-to for connected TV: which deal types reach TV screens, how to build CTV line items, creative specs for the big screen, and how to read household reach, completion and brand lift.
· 9 min read
- Programmatic Basics
Programmatic Guaranteed vs PMP vs Open Auction explained
How Open Auction, Private Marketplace, Preferred Deals and Programmatic Guaranteed differ on price, control and delivery, and when to use each.
· 4 min read
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