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Tagged: Optimisation
All our articles tagged Optimisation, newest first.
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- Programmatic Basics
How Does AI Optimise Programmatic Advertising? A Practical Guide
In programmatic buying, AI sets bids, widens audiences and paces budgets. This guide shows how that works in DV360 and other DSPs, what it needs from you, and where people still make the difference.
· 9 min read
- DV360 Guides
How to Improve Ad Viewability: A Practical DV360 Guide
Low ad viewability usually comes from a few fixable causes. Here's how Active View measures it, which DV360 settings change it, and how to judge the cost with viewable CPM.
· 9 min read
- DV360 Guides
How to Reduce CPM in Programmatic Advertising: 10 Practical Ways
Practical ways to lower CPM in programmatic advertising without buying junk: targeting layers, paid data, creative sizes, deal mix, timing and bid caps, with Indian rate ranges and worked examples.
· 7 min read
- DV360 Guides
How to Optimise DV360 Campaigns: A Practical Checklist
A daily, weekly and monthly checklist for optimising DV360 campaigns: pacing, bid strategy, inventory, audiences, frequency, viewability and creative, with a worked budget example in rupees.
· 8 min read
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