Blog
Tagged: Measurement
All our articles tagged Measurement, newest first.
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- Measurement
How to Use CM360 for Campaign Attribution: A Practical Guide
Campaign Manager 360 can show which ads and channels played a part in a conversion, not just the last click. Here is how to set up Floodlight, pick a model and read the reports honestly.
· 10 min read
- DV360 Guides
How to Connect DV360 With GA4: Linking Steps and Settings
Step-by-step guide to linking a GA4 property with DV360 from either side, which settings to turn on, how to check the link, and why GA4 and DV360 conversion numbers differ.
· 7 min read
- Measurement
How to Measure Incremental Reach Across Advertising Channels
How to measure incremental reach across YouTube, OTT, display and TV: DV360 overlap reports, the random duplication formula, worked ₹ examples and planning tips.
· 7 min read
- DV360 Guides
How to Create DV360 Campaign Reports: A Practical Guide
How to build, schedule and share DV360 campaign reports in Instant reporting, which metrics to include for each goal, how fresh the data is, and a simple weekly report template.
· 8 min read
- DV360 Guides
How to Track Conversions in DV360: Floodlight Setup Guide
A step-by-step guide to tracking conversions in DV360 with Floodlight: activity types, tags, lookback windows, YouTube, app and offline conversions, and GA4.
· 7 min read
- Measurement
How to Measure Brand Lift From Your Advertising Campaigns
How to measure brand lift from advertising: what the metrics mean, how to set up Google's Brand Lift in DV360, the budget thresholds for India, and what to do below them.
· 8 min read
- Measurement
How to Measure Programmatic Advertising ROI: A Practical Guide
How to measure programmatic advertising ROI properly: the formulas, the full cost, conversion tracking, attribution rules and the tests that show what your ads really added.
· 8 min read
- DV360 Guides
How to Improve Ad Viewability: A Practical DV360 Guide
Low ad viewability usually comes from a few fixable causes. Here's how Active View measures it, which DV360 settings change it, and how to judge the cost with viewable CPM.
· 9 min read
- OTT & CTV
How to Buy and Measure CTV Ads in DV360
A DV360 how-to for connected TV: which deal types reach TV screens, how to build CTV line items, creative specs for the big screen, and how to read household reach, completion and brand lift.
· 9 min read
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