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Tagged: India
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- For Agencies
DV360 Resellers in India: How to Choose the Right Partner
What a DV360 reseller does, the types you will meet in India, and a practical checklist on access, fees, data ownership, deals, support and exit to help you choose well.
· 7 min read
- Programmatic Basics
What Is Programmatic DOOH Advertising? A Guide for India
Programmatic DOOH explained for India: how public screens are bought play by play and priced on estimated viewers, why one play counts as many impressions, and what changes when a screen replaces a hoarding.
· 10 min read
- DV360 Guides
What is a child seat / partner account in DV360?
What DV360 child seats, advertiser accounts and partner accounts are, how they differ on control and ownership, and which one fits you.
· 4 min read
- Industry Playbooks
Media planning for BFSI brands: a practical guide
A practical media planning guide for banks, insurers, NBFCs and gold loan brands: funnel, channels, audiences, compliance and measurement.
· 4 min read
- OTT & CTV
How to Plan an OTT Campaign in India, From Brief to Report
An eight-step process for planning an OTT campaign in India: set the objective, define the audience, shortlist apps by fit, plan the cuts, pick buying routes, size budget and frequency, flight around peaks and fix the scorecard.
· 10 min read
- DV360 Guides
How to Get Access to DV360 in India: A Step-by-Step Guide
The ways to get DV360 access in India, which account type fits, the documents and steps involved, how long setup takes and what to check in the contract before you sign.
· 8 min read
- DV360 Guides
What Is DV360? Display & Video 360 Explained for Indian Marketers
DV360 is Google's platform for buying YouTube, OTT, display, audio and DOOH ads from one account. Here is what it does, what it costs, who it suits and how Indian brands get access.
· 9 min read
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