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Tagged: First-party data
All our articles tagged First-party data, newest first.
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- DV360 Guides
How to Use First-Party Data in Programmatic Advertising
What first-party data is, how to bring site, app and CRM data into DV360 through Floodlight, GA4, Customer Match and YouTube, and how to use it for exclusions, retargeting and smarter prospecting.
· 8 min read
- DV360 Guides
How to Target Audiences in DV360: Options, Setup and Tips
The audience types DV360 offers, how to add them to a line item, how AND and OR logic and optimised targeting change who sees your ads, and how to tell when an audience is too small.
· 8 min read
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