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Tagged: Calculators
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- Media Planning
CPM Calculator for Digital Advertising: Formula and Examples
The CPM formula and its three working versions, plus blended CPM, eCPM from CPV and CPC, viewable CPM and all-in CPM, with worked rupee examples and a template to copy.
· 7 min read
- Media Planning
Reach and Frequency Calculator: Formulas and Worked Examples
Every reach and frequency formula on one page, with seven worked examples in rupees, a sanity check for impossible plans and a calculator template you can copy into a spreadsheet.
· 7 min read
- Media Planning
How a Media Plan Generator Works: Formulas and a Template
What happens inside a media plan generator: how it weights channels, checks deal minimums, turns money into delivery, estimates reach and splits spend by week, plus a sheet that copies the logic.
· 11 min read
- Media Planning
Programmatic Advertising Cost Calculator: Budget, Fees and GST Worked Out
The arithmetic behind a programmatic budget: formulas in both directions, two filled-in rupee worksheets, a check on what happens when CPMs or fees move, and a spreadsheet template to copy.
· 11 min read
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