Blog
Sunil Saini
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Sunil Saini
DV360 Consultant, DV360 Account
Sunil Saini is a DV360 Consultant at DV360 Account, writing hands-on DV360 guides on campaign setup, audience targeting, YouTube, conversion tracking, reporting and GA4.
8 articles Ask our team a question
No articles match. Try a broader term, or ask our team.
- DV360 Guides
How to Connect DV360 With GA4: Linking Steps and Settings
Step-by-step guide to linking a GA4 property with DV360 from either side, which settings to turn on, how to check the link, and why GA4 and DV360 conversion numbers differ.
· 7 min read
- DV360 Guides
How to Create DV360 Campaign Reports: A Practical Guide
How to build, schedule and share DV360 campaign reports in Instant reporting, which metrics to include for each goal, how fresh the data is, and a simple weekly report template.
· 8 min read
- DV360 Guides
How to Track Conversions in DV360: Floodlight Setup Guide
A step-by-step guide to tracking conversions in DV360 with Floodlight: activity types, tags, lookback windows, YouTube, app and offline conversions, and GA4.
· 7 min read
- DV360 Guides
How to Run Retargeting Campaigns in DV360: A Step-by-Step Guide
A practical guide to retargeting in DV360: the tags and lists you need, a step-by-step setup, how to segment by recency, frequency caps that work, and how to size the budget to your audience.
· 7 min read
- DV360 Guides
How to Target Audiences in DV360: Options, Setup and Tips
The audience types DV360 offers, how to add them to a line item, how AND and OR logic and optimised targeting change who sees your ads, and how to tell when an audience is too small.
· 8 min read
- YouTube Ads
How to Run YouTube Ads Through DV360: Setup, Formats and Costs
A practical guide to buying YouTube in DV360: the setup you need, which YouTube & partners line item to choose, step-by-step build, indicative ₹ costs and how to measure results.
· 8 min read
- DV360 Guides
How to Create a Campaign in DV360: A Step-by-Step Guide
A practical walkthrough of building a DV360 campaign, from the campaign goal and insertion order to line items, targeting, creatives and pre-launch checks, with an illustrative ₹ example.
· 9 min read
- DV360 Guides
How to Get Access to DV360 in India: A Step-by-Step Guide
The ways to get DV360 access in India, which account type fits, the documents and steps involved, how long setup takes and what to check in the contract before you sign.
· 8 min read
Turn reading into a plan
Get a free DV360 media plan from our team within one working day, or ask us a question.
- Reply within one working day
- Transparent pricing, agreed upfront
- No obligation
Thanks, we have your request.
A programmatic expert will reply within one working day. We've sent a confirmation to your email.
Planning a campaign? Ask for a free media plan as well.