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Shalini Pathak
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Shalini Pathak
DV360 Consultant, DV360 Account
Shalini Pathak is a DV360 Consultant at DV360 Account, writing about media planning, programmatic budgets and buying OTT and premium publisher inventory in India.
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- For Agencies
DV360 Resellers in India: How to Choose the Right Partner
What a DV360 reseller does, the types you will meet in India, and a practical checklist on access, fees, data ownership, deals, support and exit to help you choose well.
· 7 min read
- Programmatic Basics
How to Buy Premium Publisher Advertising Inventory in India
A step-by-step guide to buying premium OTT, news and DOOH inventory through PG and private deals in DV360, with indicative rates, minimum spends, lead times and fixes for under-delivery.
· 8 min read
- Media Planning
How a Media Plan Generator Works: Formulas and a Template
What happens inside a media plan generator: how it weights channels, checks deal minimums, turns money into delivery, estimates reach and splits spend by week, plus a sheet that copies the logic.
· 11 min read
- Media Planning
How to Create a Digital Branding Campaign That Builds Reach
How to plan a digital branding campaign in India that reaches enough of the right people: reach goals, memorable creative, YouTube, OTT, CTV and DOOH, frequency control and brand lift.
· 8 min read
- Media Planning
How to Create a Programmatic Media Plan, Step by Step
A practical, step-by-step way to build a programmatic media plan: objective and KPIs, audience, budget and flighting, channel split, buying types, delivery estimates and a plan template.
· 9 min read
- DV360 Guides
What Is the Minimum Budget for DV360? Figures for India
Google publishes no DV360 minimum, but providers, OTT apps, news publishers, DOOH networks and Brand Lift studies set their own. Here is each floor, what to do below it and how long a first campaign should run.
· 9 min read
- Programmatic Basics
How Much Does Programmatic Advertising Cost in India?
Indicative CPMs for YouTube, OTT, news publishers, DOOH and display in India, the fees on top of media, how service fees work, and what ₹5 lakh and ₹25 lakh actually buy.
· 9 min read
- OTT & CTV
How to Plan an OTT Campaign in India, From Brief to Report
An eight-step process for planning an OTT campaign in India: set the objective, define the audience, shortlist apps by fit, plan the cuts, pick buying routes, size budget and frequency, flight around peaks and fix the scorecard.
· 10 min read
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