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Media Planning Team
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Media Planning Team
Media planning and measurement, DV360 Account
Our media planners build channel mixes, negotiate OTT and publisher deals, and maintain the benchmark rate card behind the free media plans we send.
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- YouTube Ads
YouTube Advertising Credits for Agencies: What Exists and What Works
When YouTube advertising credits are available to agencies, who qualifies for them, and how YouTube buying in DV360 creates lasting value.
· 7 min read
- Industry Playbooks
Media planning for BFSI brands: a practical guide
A practical media planning guide for banks, insurers, NBFCs and gold loan brands: funnel, channels, audiences, compliance and measurement.
· 4 min read
- Programmatic Basics
Programmatic Guaranteed vs PMP vs Open Auction explained
How Open Auction, Private Marketplace, Preferred Deals and Programmatic Guaranteed differ on price, control and delivery, and when to use each.
· 4 min read
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