Blog
Emily Carter
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Emily Carter
DV360 Consultant, DV360 Account
Emily Carter is a DV360 Consultant at DV360 Account, writing about measurement: reach and frequency, CPM, brand lift, attribution and how to show what a campaign achieved.
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- Measurement
How to Use CM360 for Campaign Attribution: A Practical Guide
Campaign Manager 360 can show which ads and channels played a part in a conversion, not just the last click. Here is how to set up Floodlight, pick a model and read the reports honestly.
· 10 min read
- Measurement
How to Measure Incremental Reach Across Advertising Channels
How to measure incremental reach across YouTube, OTT, display and TV: DV360 overlap reports, the random duplication formula, worked ₹ examples and planning tips.
· 7 min read
- Measurement
How to Measure Brand Lift From Your Advertising Campaigns
How to measure brand lift from advertising: what the metrics mean, how to set up Google's Brand Lift in DV360, the budget thresholds for India, and what to do below them.
· 8 min read
- Measurement
How to Measure Programmatic Advertising ROI: A Practical Guide
How to measure programmatic advertising ROI properly: the formulas, the full cost, conversion tracking, attribution rules and the tests that show what your ads really added.
· 8 min read
- Media Planning
CPM Calculator for Digital Advertising: Formula and Examples
The CPM formula and its three working versions, plus blended CPM, eCPM from CPV and CPC, viewable CPM and all-in CPM, with worked rupee examples and a template to copy.
· 7 min read
- Media Planning
Reach and Frequency Calculator: Formulas and Worked Examples
Every reach and frequency formula on one page, with seven worked examples in rupees, a sanity check for impossible plans and a calculator template you can copy into a spreadsheet.
· 7 min read
- Media Planning
How to Check Reach and Frequency in DV360
Where delivered reach and frequency show up in DV360, how campaign, IO and line item caps interact, why reported frequency can pass the cap, and what to change mid-flight.
· 10 min read
- Media Planning
CPM Benchmarks for Planning a Branding Campaign in India
Which CPM to plan a brand campaign with in India, format by format: indicative ranges, what cricket and festive weeks do to the rate, how to build in a safety margin and what it means for reach.
· 10 min read
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