Chaupal Advertising

Who watches Chaupal?

Chaupal is built for three audiences that big OTT apps often treat as an afterthought. Punjabi viewers who want new Punjabi films. Haryanvi viewers who enjoy rural comedy and drama. Bhojpuri viewers across Bihar and eastern Uttar Pradesh.

The app launched in August 2021. It came from the team behind Pitaara TV, a Punjabi movie channel. At launch it offered 12 originals, 50 exclusive titles and over 300 movies. It is owned by Bosna Digital Entertainment.

Chaupal does not publish user numbers, so we do not quote one. We describe the audience in words and share delivery estimates when we check inventory for you.

Chaupal runs its own app and also reaches viewers through partner platforms. These have included Amazon Prime Video Channels, Airtel Xstream Play, Tata Play Binge and Jio TV.

At launch, the company named markets such as the US, Canada, the UK, the UAE and Australia as key. That reflects the size of the Punjabi diaspora. For a Canadian immigration consultant or an NRI property brand, that overseas pull is worth asking about.

What content can your ads appear around?

Chaupal originals include Shikaari 2, Lanka Mein Danka, Pakadua Biyah and 84 Toh Baad. Most of its originals are in Punjabi, with fewer Haryanvi and Bhojpuri titles.

What do Chaupal ads cost, and are they always available?

Not always. Chaupal runs mainly on subscriptions, and its ad inventory is limited. We treat every request as an availability check. If the app cannot deliver your goal, we tell you before you spend.

For most campaigns, Chaupal works best as the premium language layer in a wider plan. Add YouTube for reach in the same language, and larger OTT apps if you need bigger numbers.

Indicative Chaupal ad rates are ₹300–750 CPM, where inventory is open. The minimum spend is about ₹2 lakh. Final rates are confirmed per campaign, and GST is extra.

At ₹2 lakh and a ₹500 CPM, you would buy about 4 lakh impressions. That suits a focused test, such as a new tractor dealership in a few Haryana districts. It is not a mass reach buy.

When should you advertise on Chaupal?

Each audience has its own calendar. Baisakhi in April and Lohri in January are the big Punjabi moments. The wedding season from November to February drives jewellery, apparel and banquet spending in Punjab and Haryana.

For Bhojpuri audiences, Chhath Puja in October or November is the peak, along with Diwali and Holi. Many families travel home for these festivals, and viewing on phones goes up.

How do you measure Chaupal campaigns?

We report impressions, reach, frequency, completion and delivery by device. When Chaupal runs alongside YouTube or other apps, you see each platform's numbers separately and the combined reach.

If you sell online, add tags to your site or app. That lets you compare cost per visit across platforms, not just CPM.

How does Chaupal compare with the alternatives?

YouTube is the biggest source of Punjabi, Haryanvi and Bhojpuri video, and the cheapest per view. Larger OTT apps carry some regional films, but little original content in these languages. Chaupal sits in between: smaller, but focused, and with a premium, curated feel.

For a Gujarati or devotional audience, see ShemarooMe. For how an app like Chaupal fits into a wider plan, read our guide to planning an OTT campaign.

Tips for better results

Speak the language, and get the dialect right. A Haryanvi viewer will notice a Punjabi accent, and the reverse is true too.

Use local faces and settings, such as a dhaba, a village chaupal or a Patna market.

Keep the test focused on a few states, then scale what works. Watch completion rate and cost per site visit by language, because the three audiences rarely behave the same way. With a ₹2 lakh minimum, a small pilot costs little and teaches a lot.